Product Assessment Essay Example | Topics and Well Written Essays - 1250 words - 3

Product Assessment - Essay ExampleConsidering the storage, it can offer a storage space of 5 times greater than the DVDs. The track record was jointly developed by Blu Ray Disc Association (BDA) with companies that are the leading manufacturers in consumer products and computers. Blu diaphysis uses a blue laser sooner of red-faced which is present in DVDs and CDs for much greater focus and precision. The concept had also been supported by Hollywood studios and mean to release their movies on blu ray discs instead of DVDs (Taylor, Zink, Crawford, & Armbrust, 2009).The target market for Blu ray disc are the people who wants to store excessive heart of data or the market that has likes for watching movies in high definition with clear pixels. The corporate are also considered to be their target market considering distinguishable Hollywood studio who agreed to release their movies in blu ray discs. The U.S census data highlights that the total penetration of Blu ray devices in Uni ted States is 40.8 Billion. The total spend on the blu ray disc in 2012 has been $2.22 Billion (Prange, 2012).In todays world, technology is changing at a rapid pace and so are the consumer preferences. The company develops a product on the basis of preference for consumers and their interest. However, if a consumer finds right and suitable in adopting a technology which is much cheaper than the actual idea then the new technology has chances of failure. Similarly, in the same context consumers preferences are changing and cheaper versions technology is being adopted. The U.S census data reports that the market for blu ray has declined from $2.6 Billion to $2.4 Billion (Edwards, 2012). The main reason being for this change is known to be an economic downturn. The age of digital download has arrived and customers are diverted to these preferences instead of buying a blu ray disc and storing the data. Digital download is a cheaper option and does not require money