Project Management Creating Innovative Products

Question: Examine about theProject Managementfor Creating Innovative Products. Answer: Presentation Any task is generally intended to help accomplish a certain pre-built up result. For this reason venture targets must be obviously expressed before its execution so the achievement or disappointment can be set up utilizing these goals. In this manner for an undertaking to be regarded fruitful, all the targets expressed must be accomplished. On the opposite a venture is esteemed fruitless if its at first settled destinations are not met. Activities typically have individuals with interests in them; these are regularly alluded to as undertaking partners. For them, usage or absence of execution of a given task influences them either emphatically or adversely (Berkun Berkun,2008). In this exposition, I will examine the usage of Non-engine Geocoding for fire and hazard aggregation venture for Australia. This was an undertaking for UW Non-Motor of ABZ protection intended to help in powerful hazard the board for customers. The execution of this venture was required by the way that the way toward checking fire squares and hazard collection which at first was done trough paper based guide devoured a great deal of time and came about to blunders (Emond Steins,2011) .There was in this way the need to set up an elective technique that would make the procedure increasingly successful and productive along these lines prompting solid arrangements of information to be utilized in chance administration. The application would likewise improve crafted by the guarantor by making it less tedious and progressively productive. The application had various destinations which remembered helping the financier for handling protection for various debacles, for example, tremors, floods, and fire and wind storms among others. It was likewise intended to evaluate the expected danger of harm coming about because of such debacles up to the habitations of the customers. The plan of the application was intended to set up hazard levels just as sharing these levels. Its other target was to survey the likely danger of harm because of event of the recognized hazard. It was likewise intended to help set up the conditions encompassing the event of such dangers and benefit a similar data to the financier. This was intended to be a deviation from the manual framework which was at first utilized and which came about to noteworthy measure of blunders and time wastage (Ferraro, 2012). The partners for this task incorporated the undertaking support, who was really the VP of the organization, business venture chief, and specialized lead, the customers for the task incorporated the It office, claims office, deals and assembling office and endorsing non-engine office. My conversation will accordingly be founded on this task. Fundamentally the hypothesis of undertaking the board ought to uncover how partners activities lead to the achievement or disappointment of a venture (Heldman,2011). For the accomplishment of undertaking goals, there should be a cooperation approach by the different venture partners this was obviously exhibited in this given task. My involvement in the group was stunning, we figured out how to work all things considered by teaming up in given exercises, sharing thoughts, looking for explanations lastly in taking early restorative activities to guarantee that the accomplishment of the undertaking was not influenced. As talked about in class, the venture was successfully intended to meet all the client needs, and afterward checks were set up to guarantee that there was no deviation from the proposed strategy for the accomplishment of the general undertaking destinations. There was likewise ceaseless improvement of the frameworks with the goal that the nature of the task was kept up all through. This firsthand experience truly got a ton of understanding me in regards to extend the executives .I had the option to get a wide scope of abilities in regards to extend the board .Besides I had the option to set up and manufacture associations with different players in the task. I had the option to set up the significant job of venture arranging, observing and assessment in the accomplishment of task destinations. Effective execution of this venture was reliant on number of elements. As the venture supervisor, I knew about the duty gave to me for the effective fruition and usage of the undertaking. I in this manner needed to do everything in my ability to guarantee that the venture was actualized as expected with the goal that time and assets didn't go into waste and furthermore to guarantee that the trust endowed on me was not broken. I united the group, guaranteed that procedures were clung to and kept all the phases of the execution under tight restraints to guarantee that all blunders were rectified before continuing to the following stage. A venture chief has been characterized as an individual who is answerable for arranging execution and shutting of an undertaking. As the task administrator, I assumed a noteworthy job to the achievement of the venture (Highsmith,2010).In specific, I assessed the expense for the undertaking, arranged and characterized the extent of the venture, I additionally settled and got ready for the assets to be utilized in the task and clarified the grouping and request of occasions, I viably lead and dealt with the task supervisory crew, I likewise firmly observed each phase of usage to guarantee that everything was actualized by the arrangement, I likewise settled a time span for execution of the undertaking and oversaw venture dangers among different obligations that can be ascribed to the fruitful execution of the venture. By working connected at the hip with other colleagues as opposed to bossing them around, and by keeping them roused all through the usage procedure, I had the option to g uarantee that everything was completed as arranged. By guaranteeing that the calendar for the task execution was clung to I had the option to monitor all the exercises and guarantee that no pointless exercises were acquainted which would lead with further postponement in the usage of the venture. Aside from this additionally the board of assets was a necessary part of the accomplishment of the venture. The facts confirm that wastage of assets put in a safe spot for a given task can prompt postponement in usage of a venture or cause an undertaking to neglect to accomplish its proposed destinations which makes the entire procedure useless (Kerzner,2013) From the entire procedure, I had the option to draw a great deal of understanding on Project the executives. I discovered that there will be there extremely basic segments of an undertaking to be specific extension, calendar and spending plan. Undertaking degree relates a rundown of expectations that should be considered for the achievement of the task. Given under venture degree are venture highlights. This alludes to the uncommon qualities of a given venture or the things to be fused in an offered task to make it ready to accomplish its destinations, Features, for example, the quantity of clients that can utilize the product at a go could be heartbreaking in the event that they were not thought of. Remembered for the extent of the venture additionally are the particular capacities that will be completed, for this task, various capacities were distinguished before its usage. Foundation of such was basic in guaranteeing that the accomplishment of the venture was accomplished. I addit ionally learnt of the significant pretended by cutoff times in venture the board. Cutoff time alludes to the timeframe by which a task ought to be finished. Setting cutoff times assists with keeping the gathering centered towards satisfying the ventures guidelines inside the specified cutoff time. Without cutoff times individuals are probably going to meander around and burn through so much time that could have been utilized for the undertaking (Stackpole,2013). The timetable of an undertaking alludes to the posting of task exercises and expectations in a consecutive way for the beginning to the completion date. All exercises are masterminded in the request I which they tail each other from the primary action to the last action planning of occasions in diminishing disarray among the venture and furthermore empower observing of undertaking exercises. I had the option to know the way that planning of occasions is significant in guaranteeing that a venture is executed effectively in light of the fact that it helps in recognizable proof of mistakes and redressing them before continuing on to the following stage. In the event that mistakes are not recognized early enough, the general nature of a task may be influenced The last part is the financial plan .A spending plan is characterized as the measure of cash that expects to be spent in a given endeavor. I had the option to recognize that each progression of a task is reliant on the spending plan. This implies the significant job that financial plans play in venture the board. Absence of satisfactory subsidizing has been answerable for slowing down of numerous ventures. Purchasing of materials to be utilized in a task is reliant on the financial plan, paying of compensations likewise is subject to the venture spending plan. It is adequate financial plan likewise that permits exploration to build up the requirements of a given venture (Schmidt, 2009). I will ensure that in the following venture a sufficient spending will be saved so the task can proceed without difficulties. End In light of the above work, we can reason that venture the executives isn't tied in with having a gathering of individuals actualizing an undertaking. Rather, various expectations must be set up with the goal that the task can meet its targets. Without this, the endeavors of task group would be in worthlessness. References: Berkun, S., Berkun, S. (2008). Getting things going: acing venture the executives. Beijing, O'Reilly. Emond, J., Steins, C. (2011). Ace web venture the board. [Berkeley, Calif.], Apress. Ferraro, J. (2012). Task the executives for non-venture administrators. New York, NY, AMACOM. https://public.eblib.com/decision/publicfullrecord.aspx?p=881959. Heldman, K. (2011). Task the executives kick off. Hoboken, NJ, Wile Highsmith, J. A. (2010). Spry undertaking the executives: making imaginative items. Upper Saddle River, NJ, Addison-Wesley. Kerzner, H. (2013). P

Vaccination: A Necessary Precaution Essay -- Health Medicine

The issue with respect to immunizations and their going with symptoms has been a predominant discussion all through society and medication for various years. Some keep on accepting that inoculations are unsafe and really advance illness, yet truly the idea of vaccination is one of the most huge advances in logical history that has prompted the avoidance of endless ailments and pestilences all through the world. In any case, in spite of the general improvement of general wellbeing, the utilization of inoculations stays a questionable worry that is continually tested. Inoculation pundits contend that the genuine reactions related with immunizations have been underreported, underfunded, and once in a while looked into. This, nonetheless, is bogus. Inoculations are an important piece of society since they forestall the spread of significant maladies, diminish the seriousness of disease, support one’s invulnerable framework, and thus, shield the crowded from potential scourges. The meaning of an inoculation, as expressed by the Encyclopedia Britannica, is â€Å"a suspension of debilitated, slaughtered, or divided microorganisms or poisons or of antibodies or lymphocytes that is directed principally to forestall disease† (Encyclopedia Britannica). Immunizations invigorate the insusceptible framework to assault the particular destructive operator and afterward cause the antibodies to stay sharpened in the event that the specialist ought to ever return in one’s framework. Clearly, this can be useful when attempting to forestall infection, or some other ailment so far as that is concerned, since the antibodies explicit to that kind of ailment stay present in one’s body in case the ailment returns. Since newborn children are amazingly helpless to ailment, many are immunized as ahead of schedule as the principal month of their life. This aides ... ...ed instances of measles announced, and short of what one hundred revealed instances of poliovirus. Likewise, considers acted in the United States have found that the diphtheria, pertussis, lockjaw (DPT) immunization is 90% compelling in forestalling the sicknesses (Zimmerman). Works Cited http://www.perfspot.com/docs/doc.asp?id=60286 Reference book Britannica. Science and Technology::Vaccine. Encyclopedia Britannica. Reference book Britannica, Web. . http://internetreviewofbooks.com/sep10/the_pox_and_the_covenant.html http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1200696/ http://www.vaccinateyourbaby.org/why/preventing.cfm Zimmerman, RK. (2000). Kid inoculation, part 1:routine immunizations. Diary of Family Practice, 49,(9), 22-33. Recovered March 12, 2005, from EBSCOhost database. http://www.whale.to/a/moth.html

Puerto Rican Writers, Poets, and Essayists

Puerto Rican Writers, Poets, and Essayists As most know, Hurricane Maria hit Puerto Rico on Tuesday, September 20, 2017. It was the worst storm the island has seen in 89 years. Words like catastrophic and apocalyptic work well to describe the aftermath. There was damage to the entire electrical grid, and there are still very limited communications. This is along with flooding, ridiculous amounts of wind and water damage, and agriculture being wiped out. It would be an understatement to say it will take a long while to recover. I’m Puerto Rican. On the island are family members and a lot of people I care about. The island is a place I love. I have not lived there since before third grade, but it doesnt just leave you. It lingers, and in some ways it will always be home. I’m devastated about the state of Puerto Rico, and about the way everything has been handled after this disaster. To counteract my immense sadness, I’m remembering the beautiful aspects that make up Puerto Rico and its people. This has made me realize that I hardly ever see anything about Puerto Rican writers. I mean, I rarely see news about anyone from Puerto Rico unless it’s a tiny group of celebrities. The intellectual and creative culture of the island isn’t something a lot of people get to learn about. But its rich, and there is a deep history of people using their minds and words to spread ideas, and create stories. I want to try and spread some Puerto Rican culture. Plus, I want to try to show that we are more than the fiery personalities or ample curves that are so often highlighted in media depictions. Puerto Ricans are complex people, defined by a complicated history. There is no singular Puerto Rican viewpoint, perspective, or character. Were artists, were farmers, were musicians, were revolutionaries, were storytellers, were survivors, and were a million other things. Puerto Rican Writers One of the best ways to show the life of a culture is through reading its writings. So, I’ve compiled a list of some Puerto Rican writers. This is by no means an official, complete list, but it might help you find an author whose writing you want to check out. Ive tried to include writers of different formats and genres, so hopefully there is someone for everyone. I think it cant hurt to expand your reading horizons, especially when it leads to a better understanding of other cultures. Esmeralda Santiago   Novelist, also known for her memoirs. When I Was Puerto Rican Victor Hernandez Cruz Poet. Part of the Nuyorican Movement. Snaps, The Mountain Sea: Poems Quiara Alegria Hudes Playwright and composer. Elliot, A Soldiers Fugue Enrique Laguerre Novelist, playwright, newspaper columnist, critic. Benevolent Masters Yolanda Arroyo Pizarro Novelist, short story writer, and essayist. Ojos de Luna (Moon Eyes) Miguel Algarin Poet. Co-founder of the Nuyorican Poets Cafe. Times Now/Ya Es Tiempo Manuel Zeno Gandia   Novelist, also a medical doctor. The Pond  (generally acknowledged as the first major Puerto Rican novel) Alejandro Tapia y Rivera Novelist, poet, playwright, essayist. El Heliotropo   Luisa Capetillo Feminist, labor organizer, anarchist, writer.  Interesting fact: known as the first woman in Puerto Rico to wear trousers. She was actually arrested for wearing trousers when she went to Cuba. A Nation of Women: An Early Feminist Speaks Out; Mi Opinion Sobres Las Libertades, Derechos y Deberes de la Mujer Maria Bibiana Benitez First female poet of Puerto Rico. Also a playwright. La Ninfa de Puerto Rico, La Cruz del Morro   Eleanor Parker Sapia   Novelist. A Decent Woman   Judith Ortiz Cofer Poet, novelist, essayist. Silent Dancing: A Partial Remembrance of a Puerto Rican Childhood Rosario Ferre Short story writer, novelist, essayist, critic. Eccentric Neighborhoods,  The House on the Lagoon   Miguel PiÃ'ero Playwright, co-founder of the Nuyorican Poets Cafe. Short Eyes.   Eduardo Lalo Novelist. Simone Erika Lopez Novelist, cartoonist, performance artist. Flaming Iguanas: An Illustrated All-Girl Road Novel Thing Zoe Jimenez Corretjer Poet, short story writer, novelist, academic essayist. Cantigos del Lago Giannina Braschi Poet, novelist, essayist, dramatist. Yo-Yo Boing!   Mayra Santos-Febres Poet, novelist, essayist, literary critic, professor of literature. Sirena Selena   Eugenio Maria de Hostos Novelist, lawyer, sociologist. La Peregrinación de Bayoán Luz Maria Umpierre Poet, literary critic. The Margarita Poems Piri Thomas   Poet, also know for his memoir. Part of the Nuyorican movement. Down These Mean Streets Nicholasa Mohr   Novelist, childrens book author, playwright, short story writer. First Hispanic woman to have her work published by the major publishing houses in modern times. El Bronx Remembered Marta Moreno Vega Memoirist. Founder of the Caribbean Cultural Center African Diaspora Institute. When the Spirits Dance Mambo: Growing Up Nuyorican in El Barrio   Irene Vilar   Memoirist, often writes about generational trauma and reproductive rights. The Ladies Gallery: A Memoir of Family Secrets Jose de Diego Journalist, poet, lawyer. Cantos de Rebeldía Julia de Burgos Poet Song of the Simple Truth: The Complete Poems of Julia de Burgos   RenÉ MarquÉs Short story writer, playwright. The Oxcart/La Carreta   Ricardo AlegrÍa Cultural anthropologist, archaeologist, Puerto Rican scholar. Discovery, Conquest and Colonization of Puerto Rico, 1493â€"1599

Comparing Modern And Traditional Poems - 1359 Words

Comparison of Modern and Traditional Poems Literature always reflects the reality in the contemporary world. There have been a number of poetic creations from remarkable writers who could skillfully fabricate works which echo the multidimensional aspects of the existing world. However, apart from considering a poem’s worth by linking to its social and cultural contexts, an independent analysis is quite possible. It is in this context that a deep textual analysis of the formal features of the poems becomes significant. A formal analysis can be done for any poem of any style, modern or traditional. The modern poems such as Theme for English B by Langston Hughes and â€Å"The Fish† by Elizabeth Bishop can be compared with traditional poems such as Shakespeare’s â€Å"My mistress eyes are nothing like the sun† and â€Å"Ode on Melancholy† by John Keats. Langston Hughes’ Theme for English B has been written in free verse having no form or meter. The poem is relevant in any study of historical criticisms on poetry for its in-depth analysis on the oppressive social condition. Being a member of the African American community, the poet has always been facing discrimination from all corners. To top it all, he has been struggle with searching for his own individual identity. Being in the midst of the white world, he finds it difficult to assert his individual values and principles. This hard situation is well depicted in the poem with adequate poetic devices. One of the major aspects of theShow MoreRelatedHow does The Love Song of J.Alfred Prufrock reflect T.S.Eliots concerns about the modern world?979 Words   |  4 Pagesabout the modern world? T.S.Eliots poem, The Love Song of J.Alfred Prufrock, is written in a modernist style. This becomes apparent from the very first stanza, when he describes a sunset. 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Community Health For Community Nursing - 1605 Words

Community Nursing Experience Health is a dynamic, changing state of well-being, which includes physical, mental, sociological, and cultural factors of both individual members and the whole family system (Kaakinen, Coehlo, Steele, Tabacco, Hanson, 2015, p. 5). The Health and well-being of individuals and families are important in order to attain a healthy lifestyle. Community health promotion allows nurses to work with individuals, families, and groups from diverse cultures, traditions and languages to teach health-seeking behaviors (Stamler Yiu, 2012). Health promotion engulfs preventing, maintaining, strengthening and improving each person’s health; by allowing them to learn ways to take an active part in self-care through education. The purpose of this paper is to discuss community health nursing, and how it fosters nursing practice through the experience gained from analyzing two scenarios from the Aberhart Center Tuberculosis Clinic. 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The Secret of Ella and Micha Chapter 3 Free Essays

string(158) " of parties you wake up from the next day on a park bench with no shoes on and a tattoo on your back, with no recollection of what happened the night before\." Ella â€Å"I take it that’s Micha?† Lila wanders around my kitchen as she tightens a loose ribbon on the waist of her floral dress. â€Å"He’s even cuter than in the picture.† â€Å"Yep, that would be Micha. We will write a custom essay sample on The Secret of Ella and Micha Chapter 3 or any similar topic only for you Order Now † I kick a box across the stained linoleum floor and flip the light on. It looks the same; seventies themed colors, wicker chairs around the glass table, and yellow and brown countertops. â€Å"So just your dad lives here?† Lila circles the small kitchen and her gaze lingers on the countertop next to the kitchen sink where empty bottles are lining the wall. â€Å"Yeah. My older brother moved out as soon as he graduated.† I adjust the handle of my bag and head for the stairway. The house smells like rotten food and smoke. In the living room, the aged plaid sofa is vacant, and the ash tray on the coffee table is spilling over with cigarette butts. The television is on so I shut it off. â€Å"So where’s your dad?† Lila wonders as we climb up the stairs. â€Å"I’m not sure,† I avoid the truth, because he’s probably at the bar. â€Å"Okay, where’s your mom?† she probes. â€Å"You never told me where she lives.† Lila doesn’t know much about me and it’s how I want it. Leaving her in the dark, about my mom, my brother – everyone in this aspect of my life – has allowed me to transform into someone who doesn’t have to deal with my problems. â€Å"My dad works nights,† I make up a story. â€Å"And my mom moved out quite a while ago. She lives up on Cherry hill.† She leans forward to study a portrait of my mother displayed on the wall; the same auburn hair, pale skin, and green eyes as me. Her smile was just as fake as mine, too. â€Å"Is this your mom?† She asks and I nod. â€Å"She looks just like you.† My chest tightens and I quickly trot to the top of the stairway. At the end of the hall, the bathroom door is wide open. The corner of the porcelain tub and the stain on the tile floor is in my line of vision. My heart constricts tighter as the memories flood me. I’m suffocating with panic. â€Å"Baby girl,† she said. â€Å"I’m going to go take a nap, just for a little while. I’ll be back in just a bit.† My knees tremble as I shut the door. My chest opens up and oxygen flows through my lungs again. â€Å"So where does your brother live?† Lila peers inside my brother’s room full of drums, guitar picks, CDs, and records. There’s a bunch of band posters taped to the wall and a guitar up on a mount. â€Å"I think in Chicago.† â€Å"You think?† I shrug. â€Å"We don’t have the best relationship. She nods, like she understands. â€Å"So is he in a band?† â€Å"I’m not sure if he’s still in one now. I’m guessing since his stuff’s here, probably not,† I say. â€Å"He only played because he was friends with Micha and he’s in a band. Or was. I have no idea what he does anymore.† â€Å"Ella, did you lose touch with everyone in your life?† Lila accuses, tucking the pillow under her arm. Her scrutiny makes me uncomfortable. Avoiding confrontation, I turn on my bedroom light and shudder at the sight. It’s like a museum of my past. Sheets of my artwork are tacked to the walls, trimmed with a black skeleton border Micha put up when we were twelve to make my room more â€Å"manly.† A collection of guitar picks line the far dresser and there is a pile of my boots in the corner. My bed is made with the same purple comforter and there’s a plate with a half-eaten cookie on it, which is growing mold. I toss the cookie into the trash. Hasn’t my dad been in here since I left? Lila picks up a guitar and plops down on the bed. â€Å"I didn’t know you played.† She positions the guitar on her lap and strums the strings. â€Å"I always wanted to learn how to play, but my mom would never let me take lessons. You should teach me.† â€Å"I don’t play.† I drop my bag on the floor. â€Å"That’s Micha’s guitar. His initials are on the back.† She turns it over and looks at the initials. â€Å"So the hot guy from next door is also a musician. God, I’m about to swoon.† â€Å"No swooning over anyone in this neighborhood,† I advise. â€Å"And since when are you into musicians? I have never, until today, heard you say anything about liking guys who can play the guitar.† â€Å"Since they look like him.† She points over her shoulder toward Micha’s house, which is visible through the window of my room. â€Å"That boy is dripping with sexiness.† Jealousy growls in my chest and I mentally whisper for it to shut up. I pick up a photo of my mom and me at the zoo when I was six. We’re happy, smiling, and the sun is bright against our squinting eyes. It rips at my heart and I let the photo fall back onto the desk. â€Å"There’s a trundle under the bed that you can sleep on if you want.† â€Å"Sounds good.† She slides the guitar off her lap and goes over to the window, drawing the curtain back. â€Å"Maybe we should go to the party. It looks kind of fun.† I gather my hair away from my eyes before dragging the trundle out from under the bed. â€Å"No offense, Lila, but I don’t think you can handle one of Micha’s parties. Things can get a little bit crazy.† She narrows her eyes at me, insulted. â€Å"I can handle parties. It’s you that never wanted to go to any of them. And the one’s that I did talk you into going to, you just stood in the corner, drinking water and sulking.† I flop down on the bed with my arms and legs slack over the edges. â€Å"That party is nothing like a college frat party. They’re the kind of parties you wake up from the next day on a park bench with no shoes on and a tattoo on your back, with no recollection of what happened the night before. You read "The Secret of Ella and Micha Chapter 3" in category "Essay examples"† â€Å"Oh my God, is that how you got that tattoo on your back – the one you refuse to tell me what it means.† She lies on the bed next to me and we stare at the Chevelle poster on my ceiling. â€Å"It means infinite.† I tug the hem of my tank top down, hiding the tattoo on my lower back, and drape my arm over my forehead. â€Å"And I don’t refuse to talk about it. I just can’t remember how I got it.† She gives me a sad, puppy dog face and bats her eyelashes. â€Å"Pretty please, with a cherry on top. This might be my only chance to go to a party like this. The ones at my old neighborhood consist of limos, fancy dresses and tuxes, and a lot of champagne.† When I don’t respond, she adds, â€Å"You owe me.† â€Å"How do you figure?† â€Å"For giving you a ride here.† â€Å"Please don’t make me go down there,† I plead, clasping my hands together. â€Å"Please.† She rolls onto her stomach and props up on her elbows. â€Å"He’s an old boyfriend, isn’t he? You were lying. I knew it. No one can draw a picture like that of someone they’ve never loved.† â€Å"Micha and I have never dated.† I insist with a heavy sigh. â€Å"If you really want to go see what these parties are all about, I’ll take you down there, but I’m not hanging around for more than five minutes.† I give in because deep down I’m curious to check up on the world I left behind. She claps her hands animatedly and squeals, looking out the window one last time. â€Å"Holy crap. Someone’s standing on the roof.† They say curiosity killed the cat. â€Å"Come on, party girl. Let’s get this over with.† *** About fifteen years ago, this town used to be a decent place to live. Then the factory that supplied jobs to almost the entire town shut down. People were laid off and slowly it began to dwindle into the bottomless pit that it is now. The houses across the street are painted in graffiti and I’m pretty sure my next door neighbor makes moonshine in his garage, or at least he did before I left. Inside Micha’s house, there are people loitering in the entryway. I push my way through them and into the kitchen, which is crammed with even more people. On the table is a kegger and enough bottles of alcohol to open a liquor store. The atmosphere is overflowing with the scent of sweat and there are a few girls dancing on the kitchen counters. People are making out in the corners of the living room where the sofas are shoved to the side, so the band can flare on their instruments, screaming lyrics of pain and misunderstanding at the top of their lungs. I’m surprised Micha isn’t up there playing. â€Å"Holy crap. This is†¦Ã¢â‚¬  Lila’s blue eyes are round as she gawks at the people jumping up and down in the living room, shaking their bodies and thrashing their heads. â€Å"Like a mosh pit,† I finish for her, shoving a short girl with bleached hair out of my way. â€Å"Hey,† the girl whines as her drink spills down the front of her leather dress. â€Å"You did that on purpose.† For a split second, I forget who I am and turn around to blast her with a death glare. But then I remember that I’m the calm and rational Ella; one that doesn’t get into fights and beat other girls up. â€Å"What, preppy girl?† She pats her chest, ready to throw down. â€Å"You think you scare me.† Lila bites her thumbnail. â€Å"We’re sorry. She didn’t mean to.† Chants fill the living room and the chaos is giving me a headache. â€Å"Sorry,† I strain an apology and squeeze between her and the wall. She snickers at me and her friends join in with her laughter as they sashay to the back door. It takes everything I have not to turn around and tackle her to the floor. Lila makes a beeline for the bar set up on the counter, dumps a drop of vodka into a cup, and mixes it with a splash of orange juice. â€Å"Okay, that was intense. I thought she was going to kick your ass.† â€Å"Welcome to Star Grove.† I shout over the music. â€Å"The Land of the Intense and Poverty-stricken, where the adolescents roam free without sober parental supervision and try to start fights wherever they can.† She laughs, takes a gulp of her drink, and her face pinches at the bitterness. â€Å"Try – † She starts, then coughs. She pounds her hand against her chest. â€Å"Are you going to make it?† I ask. Lila has never been a big drinker. She nods and clears her throat. â€Å"I was going to say try growing up where you have to get permission to wear a certain style of shoes.† I give her a mystified look and she adds, â€Å"If it wasn’t up to my mother’s stylish fashion standards I wasn’t allowed to wear it.† I edge out of the way of a guy with blotchy skin and a beanie covering his head, who doesn’t seem to mind that he knocks his shoulder into mine. â€Å"I’m sure it wasn’t that bad growing up where you did. I mean, at least there was some control.† â€Å"Yeah, there was,† she says uneasily and her eyes quickly scan the room. â€Å"I can’t believe there’s a live band. It’s like being at an outside concert.† â€Å"What? They don’t have live bands in California?† I joke with a small smile as I pour myself a cup of water. â€Å"One’s that take place outside?† She stirs her drink with a straw. â€Å"Not these kinds of bands. Think much more mellow, with a stage and seats to watch.† â€Å"Sounds like fun to me.† I oblige a smile and glance at my watch. â€Å"Are you about ready to go?† â€Å"Are you joking?† Sucking the drink out of the straw, she hops on the counter and crosses her legs. â€Å"We just got here. Why would we want to go? In fact, we should go dance.† My eyes find the living room, where a guy with dreads smashes his head against the glass plate of a cabinet in the corner and everyone cheers. â€Å"You can if you want, but I’m good.† I gulp my water. â€Å"I like all my bones intact.† Leaning against the counter, I scan through the crowd, curious to see where Micha is. I don’t know why I’m so curious, but I am. Occasionally he would bail on his own parties, either to hook up or just get some quiet. I found him a couple of times hiding out on a lawn chair. Each time, he would pull me onto his lap and we would stare up at the night sky, talking about an unreachable future. I spot him in the corner, sitting on the couch with his arm draped around some blonde girl with boobs popping out of her dress. His hair hangs in his eyes and he’s nibbling at his lip ring, driving the girl crazy I’m sure. They’re just talking, but the girl keeps flipping her hair off her shoulder and her hand is on his chest. It’s hard to tell if Micha’s enjoying her company or not. He was always difficult to read when it came to girls because he never really looked interested in any of them, but sometimes he would end up with them for the night. I asked him about it once and he said it was all fun, but that he was just killing time until I gave into my inner desire to be with him. I tackled him to the ground for it and it made him laugh. â€Å"Why do you have that look on your face? Like you’re undressing someone with your eyes?† Lila asks, following my gaze. â€Å"Oh, is that – â€Å" My eyes dart from Micha. â€Å"I wasn’t looking at anyone, just the madness in the living room.† â€Å"Yeah, right,† she says, elevating her eyebrows. â€Å"You totally want him. I can see it on your face.† â€Å"Well, I’ll be damned if it isn’t the infamous Ella May!† Ethan Gregory grins from the other side of the counter, just behind Lila. He stumbles around the corner, nearly clipping his head on the low ceiling. Before I can respond, he has me trapped in an awkward hug with his long arms that are tracked with tattoos. His grey shirt smells like an ash tray and his breath like beer. He pulls back, ruffling his black hair with his fingers. â€Å"Does Micha know you’re here in his house?† I lie breezily, very aware of where Micha is and what he’s doing. â€Å"I’m pretty sure he saw me walk in.† â€Å"I doubt that. He’s been looking for you for the past eight months.† He glances over his shoulder and nods at Lila, then tips in toward me. â€Å"You know he’s been a wreck ever since you took off. You really fucked up his head, Ella.† â€Å"That’s such a lie,† I tell him. Ethan and I have never really gotten along very well, which is why the hug confused me so much. We both had the same blunt attitude and butted heads a lot. The only reason we were friends at all was because of Micha. Although, there was one time we did bond for a split second, but we never talk about it. â€Å"Micha doesn’t fall apart over anyone. I know him better than that.† His face is flushed and his brown eyes are bloodshot. â€Å"I guess you don’t know him as well as you think then, because he’s been a wreck. In fact, all he’s done for the last few months is search for you.† â€Å"Which explains the party,† I retort. â€Å"I’m guessing that classifies as that.† â€Å"First one in five months,† he says. â€Å"And I think he only did it because he found out where you were and needed a distraction.† â€Å"I know him better than you do, Ethan, and he doesn’t fall apart over girls,† I say, but cringe at the fact that I might not know him anymore. A lot can happen in eight months. â€Å"Hey, Lila, we should go. It’s getting late.† She glances at her diamond encrusted Rolex and rolls her eyes. â€Å"It’s like nine thirty.† â€Å"You’re leaving already?† He waves his hand in the air. â€Å"That’s nonsense talk right there. You haven’t even seen Micha yet and he’s gonna be super pissed if he misses seeing you, especially since you ran away from him in the driveway.† â€Å"Actually, I think we’re going to hang out for a little while longer,† Lila presses with unrelenting eyes. She mouths, he’s hot. Then she fastens her hands together. Please, Ella. Pretty please. Ethan isn’t Lila’s type. He’s got baggage almost as heavy as mine. I start to protest when Micha’s deep voice floats over my shoulder and tickles my skin like feathers. Without being able to help it, I let out a soft moan. â€Å"Yeah, pretty girl, stay a little longer.† He’s so close that the heat of his body kisses my skin and my insides tremor. His fingers comb through my hair as he whispers, â€Å"You smell so good. God I’ve missed your smell.† â€Å"I have to get up really early in the morning.† I clear my throat and Lila’s eyebrows furrow. â€Å"I need to go home and get some sleep.† He places his hand on the counter, so the crook of his arm is touching my hip. â€Å"You can keep trying to avoid me,† he breathes in my ear, taking a nip at my earlobe. â€Å"But sooner or later you’re going to have to talk to me.† His breath reeks of beer and his clothes of smoke. Refusing to crack at the sound of his sexy voice, I turn and face him. â€Å"I don’t have time to get drunk and act like a moron.† He’s even more gorgeous under the light and more irresistible, even though his eyes are glossed over. â€Å"It’s your fault I’m drunk – you drive me crazy.† He descends his voice to a soft purr, the same voice he’s used on me many times to get what he wants – the voice that makes me feel alive inside. â€Å"Baby, come on. Please. We need to talk.† He leans in to kiss me. The suddenness throws me off balance and I trip over my own feet. â€Å"Micha, stop it.† I gently push him back and he staggers into the edge of the counter. â€Å"You’re drunk. And I’m going home.† â€Å"She’s acting weird†¦ like she’s way too calm,† Ethan remarks, with a wave of his finger. â€Å"And she’s dressed funny, like that girl we use to go to school with. What’s her name?† He snaps his fingers. â€Å"Stacy†¦. Stacy†¦Ã¢â‚¬  â€Å"Harris,† I say exhausted. â€Å"And I look like a girl that went away to college and grew up.† Lila slants forward. â€Å"Ella’s been this way since I’ve known her, but I’m really curious what she used to look like with the way everyone keeps talking about her because I can’t picture her any other way besides this.† Micha and Ethan trade drunken looks and then howl with laughter. The room quiets down a little as people glance in our direction. â€Å"What’s so funny?† Lila frowns and looks to me for help. â€Å"I’m so lost.† â€Å"Nothing. They just think they’re funny.† I dodge around Micha, but he seizes my elbow and hauls me back against his chest. â€Å"Hey relax, baby.† He kisses my forehead and gives me his innocent face. â€Å"Please don’t go. I just got you back.† Before I took off, the boundaries of our friendship were starting to blur. I thought time would fix this, but it seems like we’re back to where we started. As much as I would love to melt into him, it just can’t happen. I can’t open up like that and lose control. I need control. â€Å"No one’s got me back. I’m just here for summer break and only because I didn’t have money to rent an apartment,† I say and his expression falls. â€Å"The Ella you knew is gone. She died on that bridge eight months ago.† He blinks, as shocked as I am. His lips part then he clasps them shut, struck speechless. â€Å"I didn’t mean that,† I say quickly. â€Å"I’m sorry, Micha. I just can’t deal with this.† â€Å"Don’t be sorry for being real,† he says, rubbing his forehead with the back of his hand. I force the lump in my throat down. â€Å"I’m sorry,† I say again, and then weave through the crowd and out the back door, inhaling the fresh air. â€Å"What’s your problem?† Lila asks as she catches up with me at the edge of my driveway. She squashes her plastic cup and tosses it into the trash can on the back porch. â€Å"I’m so confused. What just happened?† â€Å"I needed to get out of there before I lost it.† I don’t slow down until I’m in my room where I close the door and shut the window, locking away the world. I sigh back against the wall, breathing in the quiet. Lila watches me with inquisitiveness as she pulls her hair back into a bun and puts some lip gloss on. â€Å"Ethan and Micha act like you used to be someone else. Like this isn’t the real you. Want to explain?† â€Å"Not really.† I push away from the door and collect some pajamas from the duffel bag. â€Å"I’m going to go take a shower. Do you need anything from downstairs?† â€Å"Yeah, for you to tell me why those guys have you so frazzled.† She unclips her watch and tosses it into her purse that’s on the bed. â€Å"I’ve never seen you so worked up like that. You basically had an orgasm when you first saw him.† â€Å"I did not,† I say, embarrassed and annoyed. â€Å"And you haven’t seen me that worked up because I’m not that person anymore.† â€Å"Except for when you’re around him,† she insinuates. â€Å"When you were talking to him, there was something in your eyes I’ve never seen before. You were always so closed off to all the guys at parties and in school. Honestly, I thought you were a virgin. But the way you and Micha were looking at each other – you’ve had sex with him, right?† Pressing my lips together, I tuck my pajamas under my arm, and shake my head. â€Å"No, Micha and I’ve never slept together, just like we’ve never dated. But we’ve been friends since we were kids.† She sits down on the bed and unhooks her sandal. â€Å"But you’ve had sex before?† I squirm in my skin. â€Å"I’m going to go get ready for bed.† â€Å"Whoa, wait a second.† She leaps off the bed wearing one shoe and jumps in front of the door with her hands spread out to the side. â€Å"Are you saying that you’ve never had sex? Ever.† I struggle for words she’ll understand. â€Å"It’s not like I haven’t because I don’t believe in premarital sex or anything. I just†¦ Look there’s a lot you don’t know about me and sometimes I have a hard time getting close to people.† She’s not surprised. â€Å"Well, obviously. That’s totally been a given from day one.† â€Å"What do you mean?† I question. â€Å"I’ve never told anyone that before.† Not even Micha. â€Å"It means sometimes I can see right through you.† She sighs and counts down on her fingers. â€Å"I’ve been your roommate for eight months and all I know about you is you’re focused on school, you hate to drink, hate being around large crowds, and have never went on a date. I barely know you and being here, I’m starting to wonder if I know you at all.† She knows the Ella I want her to know. â€Å"Can you let me by? I’m really tired.† She gives me a disbelieving look, but doesn’t press. She steps aside and lets me by. Relief washes over me because I don’t want to get into it with her. Not tonight. Not ever. I never want to get into the night that changed my life. I buried my reckless identity, and I won’t dig it up again. How to cite The Secret of Ella and Micha Chapter 3, Essay examples

Leadership Style at Coca-Cola Company free essay sample

Leadership Style at Coca-Cola Company May 4th, 2011 ________________________________________ The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1. billion servings each day. [3] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia . Its stock is listed on the NYSE and is part of DJIA, SP 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent. In the past year, Ive had the honor of speaking on a number of university campuses around the world from the London Business School to IMD to MIT. I always walk away from these experiences energized and inspired by the fresh thinking the rigorous debate and the entrepreneurial spirit I find at our worlds leading business schools. Coming to Wharton, however, is truly special. This, of course, is where collegiate business education began. More importantly, this is where many of the leading ideas are coming from that will shape business leadership and business development in the years ahead. Believe me new ideas and new thinking have never been in more demand in the business world. Its tough out there at the moment very tough. The global financial crisis has touched everyone in the world, and it will probably get tougher before it gets better. Last week, I met with Chairman Bernanke in Washington and we talked about the need to keep the faith in our global markets. I acknowledged the issues were difficult but I also expressed my optimism about the future and our belief that this was exactly the right time to invest in our future. We both agreed that the American economy and the world economy could come out of this crisis stronger and better prepared for the future than when we entered into it. I am a firm believer that times like these are not an excuse to sit back and ride out the storm. Rather, this is the time to focus on what matters most to our business, shed what is wasteful and unproductive, and invest in our brands, customer-facing communications and execution. History has shown us, time and again, that world-class organizations and leaders proactively manage turbulence to sow the seeds for future growth and prosperity. With that said, Id like to spend some time this afternoon talking about leading in challenging times. My hope is that the world you will inherit upon completion of your MBA will have calmed down quite a bit. Rest assured, though, that whether its a financial crisis, or a geopolitical crisis, or an energy crisis, or an environmental crisis turbulence will be the new norm in the years ahead. And thats not necessarily a bad thing, either. I believe that for every headwind we confront theres an equally powerful tailwind to be ridden. The trick is finding it. We are living in a world of great paradox. A world of seemingly insurmountable challenges but also one of breathtaking opportunities. Your leadership will help shape and define that world. I want to get this leadership discussion started by sharing with you some defining moments in my career and how they shaped my own personal leadership style. Then Id like to share a few thoughts on how I am putting those principles into practice as we lead The Coca-Cola Company and system through these times of great paradox. Mostly, though, Im looking forward to hearing whats on your mind, and my hope is that we can have a great conversation today as well. So, let me start with my career journey and some of the key lessons I learned along the way. When I first went to work for The Coca-Cola Company in Atlanta 30 years ago, America and the world were in a situation surprisingly similar to today. Fuel prices were spiking. A recession was draining our confidence. Across America there was widespread fear that we were losing our global political and economic leadership around world. Many people feared that a surging Japan would cripple American industry, jobs and the U. S. economy. Even greater numbers of people were worried about their jobs being replaced by technology. But the system didnt collapse. In fact, America got stronger much stronger and thats because this great nation did what it has always done best America innovated and reinvented itself. By the time I was 29, the early 80s economic boom was beginning to heat up both here in America and around the world. I was appointed to lead our first Pan European Customer Relationship function. A few years later, I was appointed director of International Accounts for Europe. Both of these roles taught me the importance of relationship-building and leading not by hierarchal control but by influencing and collaborating. Four years later, I was named president of our small and troubled operations in Turkey that was back in 1985. Our business in Turkey at the time had $55 million dollars in revenue. Today its among the most successful operations in our system. Being president at the age of 32 in a crisis situation taught me a lot about compassion listening mpathy†¦ and building trust while leading with confidence. A few years later, as the Berlin Wall was falling, I went on to lead our operations in East Central Europe. These were dynamic times half a billion people from the Baltic to the Balkans lived behind an Iron Curtain for half a century. Our business had no relevance in this geography at the time. There was no infrastructure and no real currency. We did business through counter-trade. We ramped up quickly and built Western-style production and distribution facilities in record time. In fact, we built 24 factories across 11 countries in 28 months. Today, we are the undisputed market leaders in these geographies and they are among the most innovative markets in our system. Key lessons here for me were prioritization acting with urgency focusing on execution and keeping your eye on the prize. In 1998, I became CEO of Efes Beverage Group, a small Turkish beer company that had just invested in the Coca-Cola bottling system. At the time, we were a local business, with less than $300 million in revenue. Our vision was to establish Beverage Leadership from the Adriatic to China. By 2005, Efes had expanded to eight countries, was the No. beer company in Europe, and was among the top 10 bottlers in the Coca-Cola system. Revenues had grown to nearly $3 billion, we were listed on both the Istanbul and New York stock exchanges, and we had indeed become the largest beverage company from the Adriatic to China. The big lessons for me here were respect for cash governance and executing by building emotional networks among people. In Ma y 2005, I came back to work for The Coca-Cola Company, first to run our Asia-Pacific operations in Hong Kong. In 2007, I became president and COO. I assumed the CEO position this past July. The big lessons of the past two years have been the importance of getting our system aligned and our people believing in winning again. Throughout my 30-year career, Ive been fortunate to interact with some truly wonderful leaders leaders from business, government and civil society. Regardless of their background, Ive noticed one overarching and essential trait found in all leaders and especially leaders who manage through challenging times. They have the ability to create a clear and compelling vision for their organization, and to inspire their people to achieve that vision. Lets face it, vision without execution is merely daydreaming. And execution without vision is like running in the dark youre moving but probably not in the right direction. One of my first priorities as CEO has been to guide our entire system toward a system-wide vision for our business and to develop the capabilities to execute against that vision. It became apparent to me and to my leadership team that the world we inherited at the beginning of 2008 was shaping up to be significantly different than it was even a year ago. We saw some things happening today and over the near horizon that were going to fundamentally and dramatically reshape the nature of our business over the next decade and beyond. Changes that were going to make the last 10 years seem downright tranquil. Specifically we saw and continue to see four massive global trends unfolding that will have great bearing on the world and our system in the years ahead. These are: 1. The rising demand (and cost) for energy. 2. Rising food prices. 3. A growing middle class and 4. Rapid urbanization. Collectively I refer to them as the New Equilibrium because they are shifting the balance of the world and will so for next decade and beyond. The current global financial crisis while painful and pervasive did not make this list because I believe it will be a distant memory in a few short years. As traumatic as it seems today, it will have little material impact on the much broader global developments already in place. Let me just take a moment to review these four key developments in more detail because they are really the triggers for the strategic renewal process that we are going through right now. First, the energy situation. Despite recent fluctuations, most energy experts today believe that oil demand and prices will rise significantly over the next decade as consumption continues to surge. This is already fueling one of the largest transfers of wealth in history. The United States will transfer nearly $500 billion dollars to oil producing economies this year alone. This will join the $2 trillion dollars that will be transferred out of the EU, China, Japan and India this year. Of course, oil booms and busts are not exactly uncommon. What is different today, however, is the surging energy demand were seeing from fast-growing economies around the world, adding to the already huge demand from the developed world. The second component of this New Equilibrium is producing some unintended and far-reaching consequences. The surge in production of bio-fuels like ethanol, along with erratic weather, is partly responsible for food shortages and rising prices. So, here we are with both higher energy costs and higher food costs. As populations continue to expand and living standards continue to rise across the world, we will have to manage our business in an economy of constant scarcity and cost pressure. This is the new normal. The third major shift were seeing is the rapidly growing middle class. Think about this: A billion new people worldwide will enter the middle class by the year 2020. These new middle class consumers will strive for the same things we want out of life better quality food and better quality beverages. And like their counterparts in the developed world, most of these new middle class consumers will reside in urban areas. This brings us to the fourth component of this New Equilibrium the stunning rate of urbanization taking place around the world. Within the next 12 years, China, India and the Southern Hemisphere will be more urban than North America, Europe and Japan. So, clearly, what you have here with these four global shifts are significant challenges and opportunities that impact the sustainability of our industry our business and our planet. For our industry, this also means more people with more wealth leading highly mobile, on-the-go, urban lifestyles that are conducive to greater demand for ready-to-drink beverages. It also means increasing cost pressures, environmental pressures, commodity scarcity, NGO pressures, global talent competition and a host of other implications. Amid this backdrop of opportunity and turbulence, we truly believe that there is no better consumer products industry to be in than non-alcoholic ready-to-drink beverages. At Coca-Cola, we think weve really just scratched the surface of our potential. Consider this: This year, people around the world will consume 1. 5 billion servings of our products every day but 50 billion servings of ALL other beverages. There is an incredible opportunity for growth. Ours is a $650 billion dollar industry that is growing faster than the worlds GDP and faster than all other consumer packaged goods, including cosmetics, alcoholic beverages, and household care. By 2020, the non-alcoholic beverage space will be a trillion dollar industry. Thats a huge opportunity. If our industry were a nation, we would be among the top 18 largest economies in the world today. We know that capturing new opportunities, however, is going to require both vision and execution across our Company and our wonderful system of bottling partners. And thats where our vision which we call Vision 2020 comes into play. Its a look at where our Company and our bottling partners need to be heading over the next decade. Our vision is centered on capturing the unprecedented opportunities emerging over the next decade in the global non-alcoholic beverage industry †¦ as a billion new people enter the middle class†¦ †¦as expanding youth markets and affluent aging populations seek new beverage experiences and requirements †¦ and as breakthrough technologies and innovations reinvent consumer marketing and shopper experiences. In short, our vision is to harness new wealth, new beverage requirements and new innovations to accelerate growth and create the worlds most respected consumer goods system. Ive been spending a lot of time this year getting my leadership team assembled and aligned in a way so that I am confident we can execute against our vision and strategies. I think its Professor Useem here at Wharton who refers to leadership as a team sport. He couldnt be more right. Getting the right team in place to execute our vision and strategies has been absolutely critical. Equally important is getting our bottling system leadership and our Company employees aligned behind our vision. About two months ago, we assembled our top global bottlers and Company leadership for a rigorous two days of discussion on our vision. This was the first time we had convened as a system since the Roberto Goizueta era. We spent a lot of time looking at our business and where we wanted to take it, and we also listened to some leading outside thinkers give their perspectives on the future. We heard from Fareed Zakaria, the noted international affairs experts, former U. S. Secretary of State Madeleine Albright, the CEO of Goldman Sachs, Lloyd Blankfein (who joined us just days after the start of the global financial meltdown), and Dr. Rajendra Pachauri, the Nobel Prize winning climate-change scientist. Most importantly, we received great input from the leaders of our bottling system about what we need to be doing better to grow as a system. It was a rich discussion and we followed that with another important gathering just two weeks ago when we brought together our employees for a town hall to discuss our vision in Atlanta. Getting our system leadership and people behind the vision and giving them an opportunity to contribute to the vision will play an essential role in the success of this renewal process. Other extremely important constituencies that we need to communicate vision to are shareowners, retail customers, suppliers, government officials, NGOs and other parties who directly and indirectly influence our ability to grow. There are two critical things a CEO cannot delegate and will have to own. 1. The first is communicating vision and Ive already talked a bit about that. . The second is owning the development of leadership talent and succession planning. If you look at my senior management team, youll see that weve got leaders from Mexico, Lebanon, the UK, Australia, Liberia, Turkey, France, Colombia, Ireland and the U. S. At times, Coca-Cola resembles the United Nations and in fact we are in more markets than our represented by the UN today. This extraordinary diversity of ideas and cultures a nd beliefs is undeniably one of the most important competitive advantages we have as a business system. I sense more and more businesses will begin to resemble us in this regard in the coming years. In fact, CEOs in the US and Europe recently told an Economist survey that their senior management teams will become more international over the next three years. We feel strongly that the next generation of leadership will need to be able to recognize and harness the power of diversity. One of the most fulfilling diversity programs I am personally involved in is serving as the chair of our Companys Womens Leadership Council. In this role, I work with senior women executives throughout our company to identify strategies to attract and develop more women into leadership positions. The keen insights women bring to our business are profound, to say the least. Today, women account for the majority of purchase decision makers for our beverages. Globally, women make up 70 percent of all grocery shoppers. As more and more women around the world gain economic power, we need to be there with the right shopper insights, the right mix of products, and the right marketing and merchandising strategies. Womens leadership has never been more important. As the CEO, my job is to create a climate of success for our people and inspire them to achieve the vision we have created for our business. Thats really the true essence of leadership. At the end of the day, it all comes down to execution. As I mentioned earlier, vision without execution is simply daydreaming. For The Coca-Cola Company, execution involves focusing on our three core capabilities of consumer marketing which generates that bond and emotional connection with our consumers ommercial leadership which involves all the strategic actions we take with our 20 million retail customers who sell our brands around the world each day and franchise leadership which is working with our 300 bottling partners around the world to create greater system alignment. Fore effective leadership especially in these times of challenge, there can be no substitute for strategic thinking and tireless, relentless execution. There can be no alterna tive for attracting and retaining the absolute best people to lead and creating a dynamic environment for them. And there can be no job more important than communicating effectively with your customers and all your key stakeholders. As you can see, our strategic renewal is a journey thats at its beginning stages. But by formulating a clear and compelling vision getting our system aligned behind it executing and constantly communicating our intentions Im extremely confident that we will succeed. Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Companys East Central Europe Division and Senior Vice President of Coca-Cola International, with responsibility for 23 countries. Between 1995 and 1998, Mr. Kent served as Managing Director of Coca-Cola Amatil-Europe, covering bottling operations in 12 countries. From 1999 until his return to The Coca-Cola Company in May 2005, he served as President and CEO of the Efes Beverage Group, the majority shareholder of Turkish bottler Coca-Cola Icecek. Headquartered in Istanbul and listed on the London and Istanbul Stock Exchanges, Efes is a publicly traded beverage enterprise whose Coca-Cola and beer operations extend from the Adriatic to the Pacific Ocean. Under Mr. Kents leadership, Efes experienced extraordinary growth, with triple-digit revenue growth and a 250 percent increase in market capitalization. During that time, in addition to taking Efes Breweries International public on the London Stock Exchange, Mr. Kent also served as a board member of Coca-Cola Icecek. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Companys North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America, until his appointment as President and Chief Operating Officer of The Coca-Cola Company, overseeing all operations of the business, including Bottling Investments. He succeeded Neville Isdell as Chief Executive Officer of the Company on July 1, 2008, and as Chairman of the Board of Directors on April 23, 2009. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University The news last week that The Coca-Cola Companys heir apparent and chief operating officer, Muhtar Kent, is to succeed E. Neville Isdell as chief executive officer in July next year will have come as a huge relief to those with a vested interest in the soft drinks giants success. Kent has been groomed by Isdell for the position since he rejoined Coke in May 2005 and became president in December 2006. However, Cokes recent track record in executive succession made nothing a certainty, and a repeat of the last two CEO appointments, which left the company demoralised and haemorrhaging executive talent, could never be ruled out. Most recently, this was seen four years ago when Isdell came out of retirement to beat then COO Steve Heyer to the CEOs chair. For some, Heyer was Cokes natural heir and the decision to pass him over left the boardroom and management divided. Although Isdells track record over the last four years suggests the move was the right one, at the time it summed up a company that was struggling to convince itself or its investors that it had any direction at all. Isdell, who will remain as chairman until the companys annual shareholders meeting in April 2009, has worked hard to turn that situation around. Those looking back over his tenure will judge positively a man who has overseen rejuvenated beverage sales and profits across the world, improved bottler relations and the arrival of new talent to replace that which had been lost during a difficult time in the companys history. But perhaps, given the past, his greatest triumph has been to ensure a smooth handover to Kent, as this epitomises the new confidence the Atlanta-based group wants to portray. I have a very, very strong belief that successful management transition is one of the key jobs of the CEO and the chairman, Isdell said in an interview recently. Its one of the key goals I set for myself. Ive been working on it for three and a half years, and Im trying to do it the right way. That right way was to convince Kent to rejoin the Coke family after a stint as president and CEO of the Turkish drinks company Efes Beverage Group. Before that, he had been in the Coke ranks since 1978 in a variety of marketing and operating roles. But his relationship with Isdell really grew from 1989 to 1995, when he was president of Cokes East Central European division. During this period, Isdell and Kent jointly oversaw the companys successful move into Eastern Bloc countries as the Iron Curtain fell. His rise up the Coke ranks was not without its hurdles though, and after three years at the helm of Coca-Cola Amatil Europe, he left the company in 1998, following controversy surrounding insider-trading allegations. Kent settled out of court and continues to deny any wrongdoing. On balance, however, the drinks community seems to think Coke has got its man. We have confidence in the boards judgment and continue to recommend KO [Coca-Cola] shares believing that operating performance will continue at or above long-term targets, said Stifel Nicolaus beverage analyst Mark Swartzberg. Importantly, Kent has been right at the forefront of so much of the progress that has been made at Coke in recent years. Isdell has turned to him to fix troubled international markets and he headed up the companys largest acquisition, its US$4. 1bn purchase of Energy Brands, the producer of Glaceau Vitaminwater. His stock is also high amongst the bottlers after working to repair relations with some of the bigger partners. John F. Brock, president and CEO of Coca-Cola Enterprises (CCE), said last week: Muhtar and Neville are a strong leadership team. Muhtar has a solid understanding of our unique challenges and opportunities in North America and Europe. Kent still faces challenges. North America remains problematic for carbonated drinks and Coca-Cola is still playing catch-up with rival PepsiCo in efforts to diversify a portfolio still heavily reliant on this unspectacular category. Improving morale in-house is also a job in progress the self-inflicted wounds of the beginning of the decade are deep. But in truth the only black mark appears to be the decade-old insider-trading fiasco at Amatil. This event may be taken as an occasion to re-raise the question of Mr Kents ethics, warned Swartzberg. Coca-Colas board had an outside law firm investigate the matter before re-hiring Kent and as Swartzberg points out: Local regulators ultimately dropped their investigation of the matter and†¦this subject has been vetted by Mr Isdell and the board, implying the boards knowledge of and confidence in Mr Kents character is high. However, others believe the matter still needs addressing. The issue remains on investors minds and, given Kents increasing role at the company, we think Coke will need to continue trying to get investors comfortable with the situation, another analyst was quoted saying. At the moment, Isdell talks as if the issue is closed, but many in the investment community still seem to feel there are questions to answer. Convincing them otherwise could be Isdells final triumph. here are four main types of management styles that each business would use. Coca Cola have four principles of citizenship that they would have to incorporate into the management style: * Provide quality in the marketplace * Enrich the workplace * Preserve the environment * Strengthen the community A management style is an overall method of leadership used by the manager. The Coca Cola Company use the following management styles, but each one in different departments. There are three main types of management styles used in businesses: Autocratic Where the leader makes all the decisions, there is no negotiation and is very prescriptive and there is little job satisfaction. However, the job gets done quickly and there is less conflict between different ideas. This style is hardly used among the company as they believe that the lack of input could lead to poor results. Autocratic does save a lot of time as quick decisions can be made and there is no time wasted on discussion resulting in the business saving time and money. Democratic This emphasises on group agreements to generate new ideas. There are two types of democratic management styles; democratic and consultative democratic. Democratic is where all the managers, junior managers and employees are involved in the ideas and final decision process. Out of all the workers, no-one has a higher level than the others n this management style. Consultative democratic This is where the managers allow the employees to make the ideas but the ideas are forwarded to the executives or the manager consults their team to make the final decision. Coca Cola applies consultative management style to the company more as there can be less conflict for what the final decision is. The advantage of this is that it helps to motivate staff as they are aware that they have a say in the company to some extent. The disadvantages of this that the process is very time consuming and effort will be needed by a manager to do this. Management encourages employees to set goals in line within the organization aims. There are reviewed regularly in performance appraisals. The advantages of this style are that it will increase efficiency of individuals and help to motivate them and train them so they are productive. The disadvantages of this are that it needs to be well organized and will not work in highly structured jobs. Democratic style is the management style that Coca cola adopts. This sort of management style involves empowerment. In this management style individuals and teams are given responsibilities and decisions to make, usually within a given framework. If anything wrong happens then the individuals and teams are then held responsible for the decisions that are chosen. With this type of management style it allows the manager to feel comfortable with other people in the organization making some of the decisions. Democratic managers will often want feed back from their employees on decisions being made. Democratic leaders listen and act on the opinions of the group. This type of management is good as it makes the employees happy and productivity is high. This is a very good method because employees thoughts and suggestions are listened to by the business. This makes the employees seem as if they are respected and that their thoughts are valid. Coca Colas Management by Objectives Management by objectives is a process of management that emphasises the role of leadership and communications in the organisation and control of the business. It is a method of managing managers rather than the workforce at large. The following shows how Coca Cola is managed, by the three basic elements in management that Coca Cola uses by the objectives: †¢ The identification of agreed goals by a manager and a subordinate †¢ The definition of the subordinates responsibilities in terms of agreed results The use of agreed goals and responsibilities to control the progress of the business Cultures Every business is made up of different cultures and the cultures that are present within the business depend on the management style and the organisational structures that are used. The different types of structures are: Role Culture- This is best suited to a hierarchy organizational structure. This type of culture works best by every employee playing the role that he or she has been predetermined and corresponds with the rules and regulations of the business Task Culture- This culture encourages people to work as a team; this works best in a star structure. Power Culture- This works well in a matrix structure. It is based around one dominant individual/leader. Person Culture- this culture focuses on providing administrative help and support and close attention to one person in the organization. Role culture is the culture that Coca Cola adopts. This is where all members have a defined job or role to carry out. Role culture is normally split up into a number of functions that are organized in a hierarchical way. Coca Cola would divide themselves into various functions like accounts, marketing and production. These also have hierarchical ordering of office examples of these are production director, production managers, supervisors, technicians, operatives etc. This type of culture works by logic and rationality. Role culture is mainly used in large organization. In this culture position in the main source of power and rules and procedures are the main source of influence. They also use task culture s the employees from the I. T department might have to work together to teach their goal or target Management style of Coca Cola. If the culture of the business is not good, it can affect the number of absenteeism and punctuality. This means that if Coca Cola had a hard and unfriendly culture it can force their staff not to come to work because they might be picked on every day by other staff members, or they might not like the work they are given so they either come in late or take a day of work. This would result in the business losing out on work, and have less time to call in for a replacement. The culture of Coca Cola could have an affect on industrial relations, between managers and workers. So if Coca Cola didnt have a warm and genial culture it would cause more disagreements between staff and managers and staff would not be motivated to work, for example, staff may have to cut down on rest days, this could cause arguments as all staff would be tired from working everyday and would not have time to recover or spend it with their family. However, if the company had a warm culture then the managers and staff would get very well as staff would have less stress to compete with and would have a friendly environment to work in without having someone constantly shout out at staff. Advertisement